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  • 2024 AMA Summer Academic Conference: Call for Papers

    The Deadline to Submit Was February 14, 2024

Reconnecting With Humanity: Marketing’s Role in Promoting Responsible Technology While Serving People

August 16-18, 2024 | Boston, MA

Given the polycrisis that the world faces and newly emerging challenges, it is incumbent upon marketing academics and practitioners to continue guiding individuals, businesses and societies around the world to better prepare for an uncertain future driven by accelerated advances in different forms of technology. The influence of technology-powered marketing and its intersection with the global economy, geopolitics, socio-cultural issues and human behavior warrant exploration into transformative research that has potential for implementation in responsible business practices. The 2024 AMA Summer Academic Conference invites submissions that discuss the responsibilities of marketing to promote innovative, sustainable, inclusive and equitable technology-based offerings that advance the quality of life for humanity and the earth.

Conference Co-Chairs

Sertan Kabadayi

Gabelli School of Business, Fordham University

Myla Bui

Loyola Marymount University

lauren grewal

Lauren S. Grewal

Tuck School of Business, Dartmouth College

Conference Tracks

Kenneth Bates | University of San Diego
Elyria Kemp | University of New Orleans

The Advertising, Promotion and Marketing Communications Track invites submissions on any aspect related to promotional elements of the marketing mix. This may include but is not limited to the design and effects of advertising and promotion investments and allocations, the use of technology in communications, communication strategies, price promotions, customer engagement, advertising and promotion metrics, and socially responsible communications. Research on technology-powered marketing communications and the role of such communications in contributing to innovative, sustainable, equitable and inclusive environments is also encouraged. All methodological approaches are welcome.

Please email the track chairs with any questions at or

Yakov Bart | Northeastern University
Koen Powels | Northeastern University

The AI, Algorithms and Machine Learning track welcomes submissions from academics and practitioners interested in the latest developments, trends and insights in the fields of artificial intelligence, algorithmic decision-making and machine learning.

Please email the track chairs with any questions at or

Marina Carnevale | Fordham University
Mansur Khamitov | Indiana University

This track welcomes papers that deepen our understanding of branding and brand management, particularly related to the conference theme “Marketing’s role in promoting responsible technology while serving people.” Thus, special consideration will be given to submissions that focus on brands’ roles in fostering a positive, sustainable and purpose-driven future while responsibly adapting to the most recent technological advances. Research from any methodological approach is welcome, as are both empirical and conceptual papers.

Please email the track chairs with any questions at or

Anthony Di Benedetto | Temple University
Mahima Hada | Baruch College, CUNY

The B2B and Supply Chain Management track seeks original submissions that add to
our knowledge of interfirm relationships, business-to-business markets, and other
phenomena that reside at the intersection of firm boundaries. Manuscripts and special
sessions which deal with collaboration and competition between firms are welcome, as
are submissions which highlight the roles of the broader environment in which interfirm
dyads and business networks operate. In keeping with the current conference theme of
marketing’s role in promoting responsible technology, submissions that depict the
impact of technology-powered B2B marketing, and how emerging technologies can be
applied responsibly in the B2B sector, are particularly welcome. We encourage
submissions that present transformational research which will impact responsible B2B
marketing practices. Both empirical and theoretical submissions are encouraged.

A wide variety of topics are appropriate, including but not limited to: B2B dyads and
collectivities, B2B sales, B2B customer experience, and customer analytics,
multinational and cross-border channel relationships, new product alliances and
innovations in B2B markets, crises and rejuvenation in B2B markets, electronic
commerce, online markets, and multi-channel strategies, emerging technologies and
marketing channels.

Please email the track chairs with any questions at or

Michelle Daniels | University of Alabama
Freeman Wu | Vanderbilt University

This track invites marketing-relevant research that explores consumer behavior in times of rapid technological developments.
Special consideration will be given to research examining consumer behavior in response to new forms of technology and this technology’s impact on societal and cultural outcomes. For example, we seek research focused on how technology has transformed consumer responses to sociopolitical issues (e.g., consumer and corporate activism), public welfare (e.g., addressing racial, economic, and social inequalities), and environmental issues (e.g., climate change). We also welcome research that explores how consumers interact with emerging technologies like Generative AI.

This track invites submissions from all theoretical and methodological consumer behavior traditions. Research integrating multiple theoretical and methodological perspectives is welcome.

Please email the track chairs with any questions at or

Stacey Finkelstein | Stony Brook University
Yuliya Komarova | Fordham University

The Consumer Well-Being and Public Policy track welcomes marketing research that employs a variety of methodologies to deepen our understanding of consumer well-being and, in particular, contributes meaningfully to the public policy domain. The current public policy issues include but are not limited to migration and immigration, climate crisis and environment, health and healthcare, racism and discrimination, gender, race and identity. Consistent with the 2024 AMA Summer Conference Theme, we particularly welcome insights on the use of technology as a marketing tool to serve people responsibly.

Please email the track chairs with any questions at or

Francesca Valsesia | University of Washington
Jared Watson | New York University

The Digital and Social Media Marketing Track welcomes innovative work exploring how digital technologies and social media impact the behaviors of consumers, firms, brands and society at large. This track invites papers on a wide range of topics that includes but is not limited to consumer-firm and consumer-consumer interactions on online platforms, the role of online reviews in consumer decision making, the use of social media for social impact, the relationship between social media and branding, mobile marketing and geo-targeting, big data and marketing analytics in the digital world, the use of social media data for consumer sentiment analysis, the role of AI, chatbots, and VR for the future of marketing.

This track invites submissions from all theoretical and methodological traditions. Research integrating multiple theoretical and methodological perspectives is especially welcome.

Please email the track chairs with any questions at or

Shreya Kankanhalli | Cornell University
Nooshin Warren | University of Arizona

The Global Marketing and Marketing Strategy track focuses on papers that investigate how firms’ marketing actions, strategies, processes, tactics, practices and responses can affect firms’ stakeholders, including but not limited to consumers, employees, investors, policymakers and society. We invite papers that address these topics across national, cultural and regional boundaries. Submissions to this track should ideally investigate managements’ marketing needs, questions and challenges and provide insights that help the firm respond to and solve these issues. We welcome submissions that generate such insights, add to the theory and practice of marketing strategy and increase the contribution of marketing strategy domain to the academia, business, domestic and global market and the society.

Please email the track chairs with any questions at  or

Richard Tang | Loyola Marymount University
Sijun Wang | Loyola Marymount University

We invite researchers, academicians and industry professionals to contribute to the Marketing Research and Analytics track. This track serves as a platform for sharing cutting-edge research, innovative methodologies and best practices in marketing research and analytics. This track covers a wide range of topics related to the following areas, but not limited to:

  • Marketing Analytics: Cutting-edge techniques and applications in marketing analytics.
  •  Data Analytics in Marketing: The use of data analytics, big data and AI in marketing research.
  •  Market Trends and Forecasting: Predictive models and analysis of market trends.
  •  Marketing Metrics and ROI: Measurement and evaluation of marketing effectiveness.
  •  AI and Machine Learning: Innovations in AI and machine learning for marketing insights.
  •  Unstructured Data Analysis: Converting unstructured data, including images, video, and audio, into actionable marketing insights.
  •  Chatbots and Customer Engagement: Exploring the role of chatbots and AI in enhancing customer engagement.
  •  Ethics and Privacy: Discussions on ethical considerations and privacy concerns in marketing analytics.
  •  Diversity and Equity: Research on the impact of analytics on diversity and equity in marketing.

Please email the track chairs with any questions at or

Carl-Philip Ahlbom | University of Bath
Rodoula H. Tsiotsou | University of Macedonia

The Services, Retailing and Sales track welcomes academics and practitioners interested in the developments, trends, and latest insights in the fields of services, retailing, sales and/or their intersections. In the track, presenters will examine the ways in which responsible technology can bring about positive changes in retail and service organizations, aligning with the conference theme’s focus on reconnecting with humanity. We encourage submissions of presentations and special sessions that focus on various topics related to services, retail and sales. These topics should examine emerging issues related to technology’s role in transforming and elevating the experiences of individual consumers, communities and societies.

Topics of interest for this track include, but are not limited to:

  • Emerging technology challenges and opportunities in services, retailing and sales.
  •  Innovations in services, retailing, or sales to better understand customers’ needs, preferences, and behaviors and to better satisfy customers.
  •  The use of artificial intelligence, chatbots, and other digital technologies to enhance customer experience and customer engagement.
  •  Data privacy and security in retailing, services and sales.
  •  Technological disruptions in payment services and their impact on various customer segments.
  •  Racial and social justice initiatives in services, retail and sales.
  •  The use of technology in services, retail and sales to tackle climate change.
  •  Experiential retail and service design, co-creation and innovation.
  •  Emerged and evolution of service ecosystems.
  •  Serving and selling to consumers experiencing vulnerabilities.
  •  Transformative service research: from well-being to flourishing.
  •  Responsible technologies for peer-to-peer services.
  •  Personalized and/or interactive shopping experience.
  •  Integration of multiple channels and omnichannel selling.
  •  Salesperson motivation (including compensation, supervisors’ behaviors, etc.) and well-being.
  •  Technology-related ethical dilemmas and impactful research on services, retail, and sales.

Original research papers, proposals and posters pertaining to the subject matter of this track are welcomed.

Please email the track chairs with any questions at or

Johannes Boegershausen | Erasmus University Rotterdam
Helen van der Sluis | University of South Carolina

Questions of social justice permeate the marketplace globally for marketers, policymakers, and consumers alike. In pursuit of this goal, firms increasingly explore purpose-driven and IDEA (inclusion, diversity, equity and accessibility)-related initiatives. Such society-shifting goals encounter both support and opposition in the marketplace. Aligning brands and marketing efforts with such goals and initiatives can foster inclusion and justice. A growing number of consumers expect brands to increasingly take a stand. Yet, many decision-makers continue to perceive risks to doing so.

This track invites research examining marketing’s role in pursuing social justice and the specific purpose-driven and IDEA-related initiatives that firms may implement to pursue this goal). Potential submissions might explore their impact on various stakeholders, including consumers, investors, decision-makers, policymakers, society and more. We look forward to manuscript submissions that use a variety of methodological approaches as well as special session proposals that provide new perspectives on marketing’s role in fostering or undermining equity and equality for all social groups.

Please email the track chairs with any questions at or

Andrea Tangeri | Wayne State University
Katrien Verleye | University of Ghent

In light of environmental issues (e.g., climate change, forest fires) and societal issues (e.g., inequality, poverty), sustainability is becoming a bigger imperative for both business organizations and consumers. We invite research that addresses how firms, consumers and other stakeholders respond to sustainability issues from a marketing perspective. Research addressing how consumers experience and engage with corporate initiatives for a more circular economy and/or a more sustainable society or how consumers drive corporate change in sustainability is welcome. In addition, research regarding how firms address environmental and societal issues is of interest. Examples of topical areas include ESGs, sustainable policy, social justice, engagement in the circular economy, etc.

Please email the track chairs with any questions at or

Anil Bilgihan | Florida. Atlantic University
Abhishek Borah | INSEAD

In an era where technology continuously reshapes consumer behavior, business models, and the marketplace at large, understanding its role and potential in marketing is more crucial than ever. The Technology and Innovation track is committed to exploring cutting-edge technological developments that are redefining marketing strategies and customer engagement. 

This track aims to bring together academics and practitioners at the forefront of integrating technology and marketing, offering a multidimensional view of the challenges and opportunities that lie ahead.

This track is especially relevant for those interested in how technological

advancements can create value in traditional and digital marketing, hospitality and service management. Participants will have the opportunity to delve into topics that are shaping the future of marketing and business innovation, including but not limited to:

  • Digital Transformation in Marketing
  •  Virtual and Augmented Reality in Customer Experience
  •  Blockchain and Marketing Transparency
  •  Personalization Algorithms and Customer Segmentation
  •  Large Language Models and their Applications
  •  IoT in Retail and Service Environments
  •  Ethical Implications of Tech-Driven Marketing Strategies
  •  E-commerce Innovations
  •  Social Media Algorithms and Engagement Metrics
  •  Conversational AI in Customer Service and Sales
  •  Cybersecurity in Marketing
  •  Protecting Customer Data

We invite contributions that examine these topics through empirical research, case studies, conceptual papers, or technological demonstrations. This track offers a platform for rigorous academic discussion, sharing of practical insights, and networking opportunities for those interested in the intersection of technology, innovation and marketing.

Please email the track chairs with any questions at or

Submission Types

Submission Template – Competitive Papers

Manuscripts addressing substantive or theoretical topics are sought for competitive paper sessions.

It is mandatory that at least one author of all accepted papers register for, and present the paper at, the conference. Submission of the same (or substantially overlapping) manuscript(s) to multiple themes is not permitted. As a reminder, papers are reviewed following a double-anonymized process; reviewers will not know who authored the papers, nor will authors know the names of their reviewers.

Format and Style for Competitive Papers:

Prepare and submit electronic documents in PDF format.  Please include 1) Title, 2) Extended Abstract (175 word limit), 3) Key Contributions to academe and practitioners (300 words) 4) Manuscript (up to 3,600 words), 5) Table or Figure (optional) and 6) Selected references. Authors have the option of including one table summarizing results and/or one figure (these do not count against the word limit). References also do not count against the word limit.

[Please note that submissions with text longer than 4,100 words will not be reviewed].

To assure an anonymous review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should do the following:

  • Do not save the file with author-identifying information in the file name.
  • Do not include a front page with author-identifying information.
  • Remove the author identifying information from the document’s file properties.

Confirmation that your paper was submitted successfully will be sent via email to the submitter.

Authors of accepted competitive papers have the option of publishing either an extended abstract or a full paper in the conference proceedings. Choosing to publish an Extended Abstract gives authors the option to submit the paper elsewhere for publication after the conference.

Submission Template – Poster Presentation

Poster sessions provide an opportunity to share research in the working stage, i.e., with at least part of the data having been collected and analyzed, but not necessarily ready for submission to a journal. They are presented as part of poster sessions. Poster sessions can be particularly useful for getting input at intermediate stages of a research project. All poster abstract submissions must be directed to only one track.

By submitting a poster abstract, the author affirms that he/she will register for and appear at the conference to participate in the poster session.

Format and Submission Process for Posters:

Prepare and submit electronic documents in PDF format. Please include 1) Title, 2) Key Contributions to academe and practitioners (300 words), 3) Extended Abstract (1,000 word limit), 4) Table or Figure (optional) and 5) Selected references. Authors have the option of including one table summarizing results and/or one figure (these do not count against the word limit). References also do not count against the word limit.

Please note that submissions with text longer than 1,300 words will not be reviewed].

To assure an anonymous review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should do the following:

  • Do not save the file with author-identifying information in the file name.
  • Do not include a front page with author-identifying information.
  • Remove the author identifying information from the document’s file properties

Confirmation that your abstract was submitted successfully will be sent via email to the submitter.

Accepted poster authors must agree to prepare a poster for display during the session and be available to discuss your research and answer questions at the invited poster session.

Submission Template – Special Session

Anyone may organize and propose a special session, although those who are unfamiliar with AMA conference special sessions are encouraged to discuss their ideas with the conference co-chairs or track chairs for developmental feedback before submitting a proposal. Special sessions provide a good vehicle to acquaint marketing academics with new perspectives, theories, and provocative ideas, to bring diverse participants together around a common theme, or to integrate academically-minded practitioners into the conference. Sessions involving participants from multiple countries, focusing on theory development or cutting-edge research directions, and offering insights regarding academic-business partnerships for teaching or research are particularly encouraged.

Special sessions should feature three or four presentations on a related theme. Another possibility is an interactive panel discussion among 4-6 panelists and a moderator. Other creative special session formats are encouraged, particularly those that generate attendee interaction.

All special session proposal submissions must be directed to only one track. Proposals for special sessions should describe the topic and its importance to marketing, summarize the issues to be covered, and identify all individuals (with their qualifications) who will formally participate. Special session proposals should provide specificity regarding the purpose, format, participants, and roles in the session. AMA Academic Special Interest Groups (SIGs) may propose special sessions to the SIG Programming track.

Selection criteria include the general quality of the proposal, the level of interest the session is likely to generate at the conference, and the session’s relevance to the conference theme.

By submitting a special session proposal, the organizer and listed participants affirm that, if accepted, all will register for and appear at the Conference as described in the proposal. 

Format and Submission Process for Special Sessions:

Prepare and submit an extended abstract in Microsoft Word format.  Special session proposals must include the title of the session and an extended abstract of 3,600 words maximum. The proposal should describe the objective of the session, its structure and general orientation, likely audience, key issues, and topics to be covered, as well as a description of why the session is likely to make an important contribution to the discipline. Also, include a brief description of each paper in the session.

The text of the special session proposal must not exceed 3,600 words and should be submitted in the double-spaced format, prepared in 12-point font.

Due to the unique nature of special sessions, presenter names and information should be included in the proposal and will be noted as a part of the review process.

Confirmation that your proposal was submitted successfully will be sent via email to the submitter. Special session participants are all expected to register for the conference.

Intensive Workshops are a new submission type that were introduced during the 2023 AMA Summer Academic Conference. These workshops are intended to allow participants to deep dive into a topic over an extended amount of time. (For example: How do we research race? What can big data tell us about vulnerable populations? or Preparing for the Job Market.) These sessions will run for four hours with a maximum number of participants. In your proposal, please ensure that you demonstrate what will be achieved over the period of time participants are together. Only 6-10 of these proposals can be accepted.

How Do I Submit My Paper?

All submissions should be made electronically via the AMA’s online submission management system (Ex Ordo). If you have submitted to an AMA academic conference in the last year, you should be able to use the same username and password. The deadline for submission was February 14, 2024.

Code of Ethics

Authors submitting papers to American Marketing Association academic conferences must adhere to the following code of ethics:

  • Submission of the same (or substantially overlapping) manuscript, special session proposal, or working paper abstract to multiple themes is not permitted.
  • Submitting authors should specify who will present papers being considered for Special Sessions or Competitive Paper presentations. An author can be listed as a presenter for no more than two submissions but can be listed as the co-author of multiple submissions. This restriction is to encourage authors to submit their best work and to allow a wider range of presenters.
  • Submissions should not already be published in any journal or publication (including online journals, books, and book chapters). Submitting authors should monitor this issue carefully.
  • Competitive Paper and Poster submissions should not include content that has been presented at earlier AMA conferences.