Introducing Glacier’s new research report that will help higher ed marketers understand how to best advertise to Gen Z
Glacier surveyed 1,000 US high school students in March 2023 to find out what influences their higher education decisions & what advertising channels are most effective. We compiled our findings into a helpful guide for higher education marketers to download!
From this report, you will learn:
- Gen Z’s higher education plans
- What advertising channels play a crucial role in the enrollment journey
- The most important factors when selecting an institution
- Important differences between our 2022 and 2023 findings