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Creating Webinars with High ROI as Part of Your Content Marketing Strategy

Creating Webinars with High ROI as Part of Your Content Marketing Strategy

Do you need to up your game for content marketing or webinars? Read on to find out the best techniques and strategies. 

Ten years ago, ‘innovative’ content marketing was uploading a video to YouTube. It was novel and cut through the noise. Fast forward to 2023, with an average of 2500 videos uploaded to YouTube every minute, how do you build a modern content strategy that drives pipeline/ROI? One tactic, webinars, continues to be an essential part of a content strategy. Why? Because of the volume of leads generated and the high attendee conversion ratio. But how do you attract, retain and give value to your audience; piquing their curiosity so they engage and become opportunities? This eBook examines these issues and more, providing the reader with a toolkit to create a content strategy and webinars that drive high ROI. 

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