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Rebecca Hamilton Designated as Next Journal of Marketing Research Editor in Chief

Rebecca Hamilton Designated as Next Journal of Marketing Research Editor in Chief

Marilyn Stone

The American Marketing Association is pleased to announce the selection of Rebecca Hamilton as the next Editor in Chief of the Journal of Marketing Research (JMR). Her three-year term formally begins on July 1, 2023. Hamilton joins an illustrious group of academics who have led the journal over the years, and she is the second woman to do so. Hamilton takes the reins of JMR from the current Editor in Chief, Sachin Gupta. As Editor in Chief, Hamilton will work with a team of co-editors, associate editors, and editorial review board members to expand the Journal of Marketing Research’s tradition of high-quality research.

“Triangulation across theoretical perspectives, methods and sources of data – both within articles and across articles – is crucial to building knowledge in an applied field like marketing,” Hamilton explains. “The Journal of Marketing Research plays an essential role within the field, serving as a forum for rich and rigorous discussion across the behavioral, quantitative and strategy domains. Moreover, given that the data available to marketing researchers are continuously evolving, JMR’s grounding in methodology helps the field effectively leverage and integrate these new sources and types of data.”


The selection committee consisted of Rebecca Rezcek (Ohio State University), Michel Wedel (University of Maryland), Rebecca Slotegraaf (Indiana University), Raj Grewal (University of North Carolina–Chapel Hill), Koen Pauwels (Northeastern University), and Marilyn Stone (American Marketing Association). The committee was chaired by Ron Hill (AMA Vice President of Publications and American University).

About Rebecca Hamilton

Rebecca Hamilton is the Michael G. and Robin Psaros Chair in Business Administration, Senior Associate Dean for Faculty Affairs and Professor of Marketing at Georgetown University’s McDonough School of Business. She has served as Coeditor of the Journal of Marketing Research (2016 to 2020) and as Associate Editor for the Journal of Consumer Research, Journal of the Academy of Marketing Science, and the International Journal of Research in Marketing.

Hamilton’s research examines the effects of contextual factors – including the social environment, level of resources, stage of decision making and presentation format – on consumer decision making. Her work has appeared in publications such as the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Harvard Business Review,and MIT Sloan Management Review.

Hamilton received the Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor in 2011 and was named an MSI Young Scholar in 2013. She has served on the American Marketing Association’s Academic Council and on the Board of Directors for the Association for Consumer Research, and has co-chaired both AMA and ACR Conferences. She received her PhD from the MIT Sloan School of Management in 2000 and was on the faculty at the University of Maryland’s Robert H. Smith School of Business from 2000 to 2014 before joining Georgetown’s McDonough School of Business in 2014.

About the Journal of Marketing Research

Journal of Marketing Research (JMR) is a bimonthly, peer-reviewed journal publishing articles from diverse theoretical perspectives using a variety of data and methodological approaches to make a significant contribution to the marketing discipline, provide a basis for stimulating additional research, and meet high standards of scholarship. JMR is widely recognized as a top journal in marketing, included in the list of Financial Times Top 50 business research publications and the top 24 business journals used for the UT Dallas business school research rankings. Published by the American Marketing Association since its founding in 1964, JMR has significantly shaped theoretical, substantive and methodological discussions in the field of marketing.

About the American Marketing Association

As the largest chapter-based marketing association in the world, the American Marketing Association (AMA) is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America, as well as an academic membership that spans the globe. The AMA is home to award-winning content, PCM® professional certification, premier academic journals, and industry-leading training events and conferences.

For more information, please contact Marilyn Stone, Director, Academic Communities and Journals, American Marketing Association (


Marilyn Stone is Director, Academic Communities and Journals, American Marketing Association.