A game-changing playbook for the way marketers work.
Marketing work is essential. Treat it that way. The best organizations—and the best marketing leaders—win by being outcomes[1]oriented, promoting a high level of efficiency, and treating work like a tier one asset. These organizations understand that work must be managed strategically, with the same level of process and technological sophistication as all other business-critical tier one functions—like finance, sales, HR, and IT. They know work impacts every aspect of the organization and is a primary driver of the digital experience—and they manage it accordingly. Treating work as a tier one asset is particularly essential for marketers, given the critical role their work plays in key strategic business goals like increasing revenue and customer retention. But—managing marketing work is also hard to do!
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