Attribution is for every marketer. Or at least it should be. The reality is there’s an influx of tools and consultants promising the world, but for one reason or another, they just don’t deliver what marketers need.
In this guide, we lay out a common-sense road map for making attribution part of your long-term reporting strategy — from choosing the right model to building your analytics stack to actually using those insights — no matter how much (or how little) technical expertise you might have.
In The No-Nonsense Guide to Marketing Attribution, you’ll learn:
- How to overcome the single biggest obstacle to implementing marketing attribution
- How to select an attribution model that’s right for your organization’s goals and resources
- How to make your attribution strategy successful over the long haul