College Recruitment Gets a Crisis Overhaul
As campuses remain closed and COVID-19 weighs on the minds of prospects, it’s time for higher ed marketers to reconfigure tours, social media strategy and other traditional recruitment tactics.
The Ethics of Marketing a Degree in an Economic Downturn
Higher education is hyped as a means to successful ends—but that guarantee is in question during volatile economic times.
Higher Ed Marketing Stats Before and During COVID-19
An infographic outlining the state of higher education during COVID and how the pandemic has affected prospective students’ decision-making about their college career.
Thoughts From the (Virtual) Quad
Marketers from small and large higher education institutions weigh in on how the coronavirus shutdown has affected their work.
Marketing Research Institutions’ Best and Brightest
Whether attracting future scientists or offering updates on COVID research, it’s vital to pass along a school’s research stories.
Harnessing Community-University Partnerships to Advance Beyond Crisis
Universities are a major part of their local ecosystems, and both parties require one another to survive and thrive after the pandemic ends.
Free College Hits Students By Surprise
Southern New Hampshire University faces the COVID financial crisis head-on by reducing its tuition to zero.