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Marketing News COVID-19 Special Issue: Marketing During the Pandemic

Marketing News COVID-19 Special Issue: Marketing During the Pandemic

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Sponsored by Salesforce

Cover Feature


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How Do You Prepare For Uncertainty?

Marketers have an opportunity to listen, respond and plan during the pandemic—a successful sequence if performed empathetically.


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[Sponsored] From Breakdown to Breakthrough: A Game Plan for Brands During Times of Crisis

Marc Mathieu of Salesforce with five tips on how brands can best navigate change and create a new future.

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Special Marketers’ Confidence Index Report

Marketers have cut budgets drastically and taken clear action as a result of the coronavirus pandemic. Now it’s time to start looking beyond survival tactics.

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Reaping Convention Benefits in Non-Traditional Ways

Marketers are compensating for the loss of in-person events with a targeted approach across technology mediums.

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Showing Love By Safely Bagging Lunches

The “I Love U Guys” Foundation pivoted its entire communications strategy in only five days to help feed displaced students during the pandemic.

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Settling Workplace Disputes While Out of Office

Successful virtual conflict mediation begins by replicating an in-person discussion.

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Research Roundup

Highlights from the AMA journals related to marketing during uncertainty.