One of the most important challenges facing the modern Chief Marketing Officer is how to successfully optimize investments across a portfolio which may comprise of Markets, Brands, Customer segments and Channels. Whether you operate a single brand in a small market or a more extensive global portfolio of consumer brands, getting your investments in the right areas is probably the single biggest factor in determining marketing success.
![Optimize your marketing portfolio: 10 essentials for success Optimize your marketing portfolio: 10 essentials for success](https://www.ama.org/wp-content/uploads/2020/01/123-let-s-go-imaginary-text-704767-1.jpg?resize=1360%2C550)
Optimize your marketing portfolio: 10 essentials for success
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