Featuring participants from companies like Amazon, Facebook, Salesforce.com, and more, the practitioner panel will help build new bridges between our academic community and marketing practitioners. What sort of marketing questions do practitioners need answered? What sort of research collaborations are possible with some of the world’s leading companies? How can marketing academics ensure their work is put into practice and transform consumer experiences? The practitioner panel will address these questions and more.
Panel Speakers
Aaron Robinson
Marketing Science Partner
Geoff Nyheim
US Central Area Director for Amazon Web Services
Amazon
Maggee Bond
Innovation Executive, Research
Salesforce.com
Katie Malone
Director of Data Science
Civis Analytics
Deepti Ramakrishnan
Senior Marketing supervisor, Digital Content and Brand Strategy
Allstate
Jamee Pearlstein
Senior Brand Manager
Blue Bunny, KraftHeinz
Monica Gerhardt is Director of the Academic Communities and Journals at AMA where she delivers community-driven events, supports volunteer leaders and Special Interest Groups, and continues to foster a “sense of home” for fellowship and camaraderie among marketing academics.