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Roland Rust Defines New Frontiers in Service Research

Matt Weingarden

Marketing Legends

Roland Rust has been defining the boundaries of service research since he was a student at University of North Carolina. He has served as Editor of the Journal of Marketing, founded the annual Frontiers in Service Conference, was founding Editor of the Journal of Service Research, and most recently as Editor of International Journal Research in Marketing.  

At the 2016 Winter AMA Academic Conference, Professor Rust reflected on his career in an interview with AMA Fellow Kent Monroe.

Roland Rust | A Brief Biography

Roland Rust is Distinguished University Professor and David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland, where he is founder and Executive Director of two research centers: the Center for Excellence in Service and the Center for Complexity in Business. 

He has received the AMA Irwin McGraw-Hill Distinguished Marketing Educator Award, the AMA Fellow Award, Fellow of the INFORMS Society for Marketing Science, the Paul D. Converse Award, and the Distinguished Marketing Educator Award from the Academy of Marketing Science. Professor Rust received his doctorate and MBA degrees from the University of North Carolina and a BA from DePauw University. 


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About the Sheth Foundation:

The mission of the Sheth Foundation is to support the academic scholarship, publications, education and research of tax-exempt, publicly-supported educational organizations, primarily focusing on the discipline of marketing, by providing support to grant awarding Recipient Organizations.

The Sheth Foundation additionally provides support to other tax-exempt, publicly-supported organizations that are closely related in purpose or function to one or more of the Recipient Organizations and the activities of which carry out the purposes of one or more of the Primary Supported Organizations.

The Sheth Foundation was founded by Dr. Jagdish & Madhu Sheth. 

Matt Weingarden, Vice President, Communities & Journals, leads the diverse team that supports the AMA’s network of community leaders from its three broad communities and four scholarly journals.