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George Day on Market Driven Strategies, Organization and Building a Future on Data

Matt Weingarden

Marketing Legends

In this video, Dr. Ruth Bolton, Professor of Marketing at the W.P. Carey School of Business at Arizona State University, interviews Dr. George S. Day, Geoffrey T. Boisi Professor of Marketing and Co-Director of the Mack Institute for Innovation Management at the Wharton School of the University of Pennsylvania.  During this interview, Dr. Day discusses market drive strategies, organization and how companies can use data to strategically plan for the future.

George S. Day has helped some of the largest companies address strategic marketing challenges through a variety of creative techniques. In speaking with Ruth, he shares how his research of looking at companies from the outside in may help companies of all sizes can navigate a new environment of more data, fast pace, and customer led-experiences. Day provides a multitude of examples from some of the largest companies; Nike, Amazon, GE and more. 

George S. Day | A Brief Biography

George Day is the Geoffrey T. Boisi Professor of Marketing and co-Director of the Mack Institute for Innovation Management at the Wharton School of the University of Pennsylvania.

A native of Canada, Professor Day receive degrees from University of British Columbia and University of Western Ohio. He eventually moved to the US to receive his PhD from Columbia University and moved to Stanford for his first teaching role.


Day has taught as a faculty member and visiting faculty member at some of the leading business schools around the world. He served as Executive Director of the Marketing Science Institute and then joined the Wharton School where he continues to teach.

The author of nearly 20 books in the areas of marketing and strategic management. These books include Strategy from the Outside-In: Profiting from Customer Value (with another AMA Fellow Christine Moorman) 2010, and Innovation Prowess:  Leadership Strategies for Accelerating Growth, 2013.

He has been honored with ten best article award and one best book award. Day has also been honored with the Charles Coolidge Parlin Award in 1994, the Paul D. Converse Award in 1996, the Sheth Foundation award in 2003, and the Mahajan Award for career contributions to strategy in 2001. In 2003 he received the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award.

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About the Sheth Foundation:

The mission of the Sheth Foundation is to support the academic scholarship, publications, education and research of tax-exempt, publicly-supported educational organizations, primarily focusing on the discipline of marketing, by providing support to grant awarding Recipient Organizations.

The Sheth Foundation additionally provides support to other tax-exempt, publicly-supported organizations that are closely related in purpose or function to one or more of the Recipient Organizations and the activities of which carry out the purposes of one or more of the Primary Supported Organizations.

The Sheth Foundation was founded by Dr. Jagdish & Madhu Sheth

Matt Weingarden, Vice President, Communities & Journals, leads the diverse team that supports the AMA’s network of community leaders from its three broad communities and four scholarly journals.