The massive fragmentation of marketing data across disparate silos and the task of resolving that data back to the consumer is one of the defining challenges of people-based marketing.
Segmentation and targeting strategies have come a long way. What used to be an annual exercise in academic theory and planning has become a data-driven, tech-powered staple of modern marketing.
This eBook will show you:
- Ten marketing segmentation and targeting strategies
- Why identity resolution is so crucial to effective marketing segmentation
- How leading brands use these tactics to power targeted marketing