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Marketing Science, 31(5)
Trziste Market, 24(1)
Journal of Brand Management, 20(1)
California Management Review, 54(4)
International Journal of Technology Marketing, 7(4)
Journal of Management Studies, 49(7)
Journal of Marketing Management, 28(11/12)
Journal of Marketing Research, 49(5)
Journal of Promotion Management, 18(4)
Management Science, 58(10)
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