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Journal of Interactive Advertising, 15(1)
Journal of International Business Studies, 46(4)
Journal of Management, 41(4)
Journal of Marketing, 79(3)
Psychology & Marketing, 32(5)
Strategic Management Journal, 36(6)
Young Consumers, 16(1)
Entrepreneurship Theory and Practice, 39(3)
European Journal of Marketing, 49(3/4)
Harvard Business Review, Apr 2015
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