TOC: J Con Mar


Journal of Consumer Marketing, 32(5)

Antecedents and moderators of brand trust in the context of baby care toiletries
Neha Srivastava , Satya Bhushan Dash , and Amit Mookerjee [Publisher] [Google Scholar]

Does outcome quality matter? An investigation in the context of banking services in an emerging market
Sonali Jain and Sanjay K. Jain [Publisher] [Google Scholar]

“Can you do something about the price?” – Exploring the Indian deal and bargaining-prone customer
Jagrook Dawra , Kanupriya Katyal , and Vipin Gupta [Publisher] [Google Scholar]

The Western brands in the minds of Vietnamese consumers
Hai Chung Pham and Barry Richards [Publisher] [Google Scholar]

Marketing sustainability in the luxury lodging industry: a thematic analysis of preferences amongst the Indian transition generation
Meghna Rishi , Vinnie Jauhari , and Gaurav Joshi [Publisher] [Google Scholar]

Guest editorial
Linda L. Price and Rajiv Vaidyanathan [Publisher]