The CMO Game
An educational game that simulates the tradeoffs involved in bringing a product to market, product positioning, channels, and more
resourcesArchive
Type: Resources
JMR Updates – January 2026
How I Wrote This and more from the Journal of Marketing Research
resourcesDocSIG Fall 2025 Newsletter
Message from the chair, Summer AMA recap, Winter AMA sneak peek, lots more
resourcesIntroduction to Python Programming
An asynchronous, online, self-paced course with six sessions
resourcesMeasurement Invariance Testing with R
Asynchronous course from QuantFish; Early bird deadline 14 Nov 2025
resources