Geoadvertising Meets Geosocial
Workshop on Geoadvertising in conjunction with ACM SIGSPATIAL, Seattle, 6-9 Nov 2018; Abstract registration deadline 25 Aug
postArchive
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Impact of Digital Gaming & Gamification
On Advertising & Branding, Special issue of Journal of Interactive Advertising; Deadline 31 Dec 2018
postCrisis Contagion and Crisis Management
Dan Laufer has recent blogs and a podcast available for classes covering brand crises
postArch Woodside Award
Angella J. Kim and Eunju Ko have won the 2018 Award for their 2012 JBR paper on social media and customer equity
postLa Londe Mar Comm and CB 2019
Marketing Communications and Consumer Behavior, La Londe, France, 4-7 Jun 2019; Deadline 28 Dec
postAcquisition vs. Retention
Free access to J Interactive Mar article from Fader, Hardie, Liu, Davin and Steenburgh on acquiring retainable customers
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