Arch Woodside Award


Angella J. Kim and Eunju Ko have won the 2018 Award for their 2012 JBR paper on social media and customer equity

We are happy to announce that the winners of the 2018 Arch Woodside Best Paper in JBR Award are the authors of:

Kim, A. J. and Ko, E (2012) “Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand” Journal of Business Research, Volume 65, Issue 10, October 2012, Pages 1480-1486.

The Arch Woodside Best Paper in JBR Award is given to the paper that is most cited in the 5 years after publication. This award was established in honor of the founding and long serving editor of JBR Arch Woodside.