Customer Centricity Marketing Simulation
A Wharton data analytics game in which students move a company away from a product-centric strategy to a customer-centric one
postArchive
Type: Post
Euro J Mar
Debbie Isobel Keeling, Andrea L. Dixon and Fran?ois A. Carrillat will be Regional Editors at EJM
postMon or Thu Transformative Service Research
Free virtual issue available from the Journal of Service Theory & Practice; Download deadline 27 Nov 2017
postRevisit: Advertising and Children
Special issue of Journal of Advertising; Deadline 30 Jan 2018
postFood Marketing
International Food Marketing Research Symposium, Bournemouth, UK, 13-14 Jun 2018; Deadline 31 Apr
postJ Global Fash Mar
John Costello and Charles R. Taylor have won the Best Paper Award for their 2017 article in the Journal of Global Fashion Marketing
post