Rebranding at Quaker Oats
Joseph Miller, Mike Stanko and Mariam Diallo have written a case study around the Aunt Jemima brand
resourcesJoseph Miller, Mike Stanko and Mariam Diallo have written a case study around the Aunt Jemima brand
resourcesJingJing Wu and Mike Ahearne seek input into marketing simulations that would work well in a very large section of Intro
dialogNorth American Case Research Association, 8-10 Oct 2020; Deadline 6 Jul
calls-conferencesJoseph Wolfe seeks a research partner for a study of Grit and learning in a marketing game
dialogSustainability and Macromarketing in Marketing Education, Zoom information session for the special issue of the Journal of Marketing Education ; SI deadline 15 Jan 2021
revisitsStudent assignment and competition, Oct-Nov 2020; Signup deadline 22 Sep
resourcesWebinar sponsored by TrinityP3, 12:00 AEST (UTC+10) 19 May 2020
events