Rebranding at Quaker Oats
Joseph Miller, Mike Stanko and Mariam Diallo have written a case study around the Aunt Jemima brand
resourcesArchive
Category: Special Interest
Explaining Industrial Buyer Behavior
Bridging the Nexus between B2B and B2C Research, Special issue of Industrial Marketing Management; Deadline 1 Jul 2021
calls-journalsCOVID-19 and Donation Behaviour
Special issue of the International Journal of Nonprofit and Voluntary Sector Marketing; Abstract deadline 1 Apr 2021
calls-journalsGastronomic Tourism Experiences
And Experiential Marketing, Special issue of Tourism Recreation Research; Abstract deadline 30 Sep 2020
calls-journalsFundraising’s Professional Ethics
Building the Conceptual and Theoretical Foundation, Special issue of the International Journal of Nonprofit and Voluntary Sector Marketing; Abstract deadline 1 Jan 2021
calls-journalsSMEs in B2B Markets in Times of Crisis
The Role of Relational Governance and Dynamic Capabilities, Special issue of Industrial Marketing Management; Deadline 1 Sep 2021
calls-journalsUnderstanding Prosumer Behavior in the Platform Ecosystem
Special issue of the European Journal of Marketing; Deadline 31 Jul 2021
calls-journalsSlater Award
William Redmond has won the 2020 Slater Award for Best Article in the Journal of Macromarketing
journals