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Category: Special Interest

J Man

Journal of Management, 47(8)

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J Con Mar

Journal of Consumer Marketing, 38(6)

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J Adv

Journal of Advertising, 50(4)

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ISBM Doctoral Support Awards

Penn State's Institute for the Study of Business Markets Business Marketing Doctoral Support Award Competition; Abstract deadline 15 Oct 2021

awards

ISBM B2B Research Webinars

Marketing Metrics for B2B Firms, and Empirical Approaches for Addressing Endogeneity in B2B Research, 8 Oct 2021

events
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