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Category: Special Interest

ISBM B2B Research Webinar

Branding in B2B Firms (Kevin Lane Keller & Philip Kotler), and Business-to-Business (B2B) E-Commerce (Venkatesh Shankar), 19 Nov 2021

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J Mar Man

Journal of Marketing Management, 37(13/14

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J Con Mar

Journal of Consumer Marketing, 38(7)

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J Bus Ind Mar

Journal of Business & Industrial Marketing, 36(11)

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