Mar Intell Planning

Introduction

Marketing Intelligence & Planning, 40(3)

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs


https://www.emerald.com/insight/publication/issn/0263-4503/vol/40/iss/3

Firms enabling responsible consumption: a netnographic approach [Google Scholar]
Bipul Kumar, Nikhilesh Dholakia

Green marketing and the SDGs: emerging market perspective
George Kofi Amoako, Robert Kwame Dzogbenuku, Joshua Doe, Geoffrey Kwasi Adjaison [Google Scholar]

How do CSR disclosures facilitate knowledge-sharing behaviors?
Xiaoping Liu, Hong He [Google Scholar]

Salesforce output control and customer-oriented selling behaviours
Fortune Edem Amenuvor, Richard Basilisco, Henry Boateng, Kwan Soo Shin, Dohyun Im, Kwasi Owusu-Antwi [Google Scholar]

The impact of advertising appeals on impulse buying
Bilwa Deshpande, Debasis Pradhan, Bharadhwaj Sivakumaran, Teidorlang Lyngdoh [Google Scholar]

Perceived power and smile intensity in service encounters
Qi Yao, Qiuyan Wan, Shihao Li, Wenkai Zhou, Zhilin Yang [Google Scholar]

How well designed is your servicescape?
K. Unnikrishnan Nair, Deepak S. Kumar, Keyoor Purani [Google Scholar]

Shopping with perceived benefits of sustainable consumption in online resale platforms
Jiseon Ahn, Jookyung Kwon [Google Scholar]