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Category: Special Interest

Intl J Adv

International Journal of Advertising, 40(8)

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New Co-Editors at QME

The editing team at Quantitative Marketing and Economics now consists of Bart Bronnenberg, Günter Hitsch, Carl Mela, Thomas Otter and Hema Yoganarasimhan

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International B2B Service

The Nature of Marketing in International B2B Service Firms: Review, Dynamics and Prospects, Special issue of Industrial Marketing Management; Abstract deadline 1 Jun 2022

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J Soc Mar

Journal of Social Marketing, 12(1)

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J Mar Man

Journal of Marketing Management, 37(15/16)

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