INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs

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Teaching Innovations in Marketing

Editorial

RESPONDING TO CHALLENGES: SPECIAL ISSUE ON TEACHING INNOVATIONS IN MARKETING
—Pia A. Albinsson & Lucy Matthews [Publisher] [Google Scholar]

CONNECTING WITH GEN Z: USING INTERACTIVE IMPROV GAMES TO TEACH SOFT SKILLS
—Jen Riley & Kate Nicewicz [Publisher] [Google Scholar]

GIVING GENERATION “Z” MARKETING STUDENTS A “VOICE”
—Theresa Wajda, Shahriar Gias & Anindya Chatterjee [Publisher] [Google Scholar]

VIRTUAL REALITY OR REALITY: CONTENT IS ALWAYS KEY TO ENJOYMENT, UNDERSTANDABILITY AND COMPREHENSION
—Steven Bauer, Sarah Fischbach, Alice Labban, Emilie M Fleck & Anna Mauldin Speth [Publisher] [Google Scholar]

THE EFFECTIVENESS OF USING ONLINE VIDEO AND BLOG CONTENT IN MARKETING CASE STUDIES FOR COLLEGE STUDENTS’ LEARNING – A THREE-YEAR COMPARISON
—Robert Yeh & Laurence Zoeckler [Publisher] [Google Scholar]

A CROSS-DISCIPLINARY PROJECT ON MARKETING TO OLDER ADULTS
—Summer Zwanziger Elsinger & Melinda Heinz [Publisher] [Google Scholar]

OBJECTION PRACTICE USING A LIVE APPOINTMENT-SETTING CALL WITH PROFESSIONALS
—Shannon Cummins [Publisher] [Google Scholar]

TEACHING SOCIAL MEDIA AS AN INTERDISCIPLINARY EXPERIENTIAL PROGRAM
—Sarah Alhouti [Publisher] [Google Scholar]

THE WEBSITE TRAFFIC PROJECT: FACILITATING ENGAGEMENT AND LEARNING IN AN INTRODUCTORY DIGITAL MARKETING CLASS
—Tomasz Miaskiewicz [Publisher] [Google Scholar]

LET’S GET PERSONAL: USING SWOT AND FAB AS THE FOUNDATION TO DEVELOP STUDENTS’ PERSONAL BRANDS
—Rebecca Dingus, Hulda G. Black & Steven H. Dahlquist [Publisher] [Google Scholar]

INTEGRATING TRANSFORMATIVE CONSUMER RESEARCH INTO THE MARKETING CURRICULUM: A DESIGN THINKING PEDAGOGICAL APPROACH
—Jennifer Zarzosa [Publisher] [Google Scholar]

I WILL TAKE A LARGE VEGGIE PIZZA AND A LESSON ABOUT THE CONSUMER BUYING PROCESS
—Suri Weisfeld-Spolter & Cindy B. Rippé [Publisher] [Google Scholar]

USING THE DISCUSSION BOARD DURING YOUR ONLINE SYNCHRONOUS CLASS TO ENGAGE STUDENTS |
—Alicia D. Cooper [Publisher] [Google Scholar]

GOING THE EXTRA MILE: TEACHING INNOVATIONS DURING COVID TIMES
—Prachi Gala, Parker Woodroof & Charles Drehmer [Publisher] [Google Scholar]