Archive
Category: Marketing Strategy
Research-Driven Apps
Marketing Impact with Research-Driven Apps, Virtual symposium added; SI deadline now 5 Jan 2024
revisitsCNS Vithala Rao Award
The 2023 Customer Needs and Solutions Vithala Rao (Biennial) Best Paper Award goes to Kamakura and Mazzon (2015) and Lu, Bonfrer and Voola (2015)
journals