Archive

Category: Marketing Strategy

Journal of Marketing News, Apr 2024

Winners announced for the Sheth, Hunt/Maynard and Root awards from JM

journals

May 1, 2024

Doctoral Seminar on Marketing Strategy

MSI and the Marketing Strategy Consortium, Aug-Nov 2024; Deadline 15 Jun

events

May 1, 2024

Cal Man Rev

California Management Review, 66(3)

toc

Apr 27, 2024

J Strat Mar

Journal of Strategic Marketing, 32(3)

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Apr 27, 2024

Finding Wisdom Brand Tragedies

Finding Wisdom in Brand Tragedies, Book by Robert J. Thomas

toc

Apr 27, 2024

Don Lehmann Award

AMA Marketing Research SIG Don Lehmann Award for dissertation-based article; Deadline 20 Mar 2024

awards

Apr 24, 2024

Bus Horizons

Business Horizons, 67(3)

toc

Apr 21, 2024

J Man

Journal of Management, 50(5)

toc

Apr 21, 2024

J Poli Economy

Journal of Political Economy, 132(4)

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Apr 21, 2024

Mar Intell Planning

Marketing Intelligence & Planning, 42(3)

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Apr 21, 2024