Archive

Category: Marketing Strategy

Cal Man Rev

California Management Review, 67(2)

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Mar 1, 2025

J Poli Economy

Journal of Political Economy, 133(3)

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Mar 1, 2025

J Prod Brand Man

Journal of Product & Brand Management, 34(3)

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Feb 22, 2025

Acad Man J

Academy of Management Journal, 68(1)

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Feb 17, 2025

Bus Horizons

Business Horizons, 68(2)

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Feb 17, 2025

J Prod Brand Man

Journal of Product & Brand Management, 34(2)

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Feb 17, 2025

Org Behav Human Dec Processes

Organizational Behavior and Human Decision Processes, 186

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Feb 17, 2025

Reporting Results in JM

The Journal of Marketing will be changing how it asks authors to report statistical results

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Feb 12, 2025

Free Books and Journals

Art Weinstein offers materials on segmentation, customer value

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Feb 11, 2025

J Mar

Journal of Marketing, 89(2)

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Feb 8, 2025