Archive
Category: Marketing Research
QME for PhD Students
Author presentations tailored to doctoral students, from Quantitative Marketing and Economics, 10 Mar 2021
eventsVaradarajan Award
The AMA's Marketing Strategy SIG seeks nominations for its 2021 Varadarajan Award for Early Career Contributions to Marketing Strategy Research; Deadline 15 Apr 2021
awardsMar Res Methods
Marketing Research Methods, Quantitative and Qualitative Approaches, Book by Mercedes Esteban-Bravo and Jose M. Vidal-Sanz
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