Archive

Category: Marketing Research

Measurement

Reliability and Validity in the CFA Framework, an instats seminar, 12-19 Jul 2025

events

Jul 2, 2025

Methods for Discrimination and Equity Research

An instats seminar, 8-11 Jul 2025

events

Jul 2, 2025

DocSIG Scholarly Insights

Interviews of JMR authors from the AMA's Doctoral Student SIG

resources

Jul 2, 2025

Structural Equation Model

Structural Equation Modeling: A Multidisciplinary Journal, 32(4)

toc

Jun 28, 2025

MASS 2026

The Marketing Analytics Symposium Sydney, 23-24 Feb 2026; Deadline 1 Oct

calls-conferences

Jun 25, 2025

John D. C. Little Award

The 2024 ISMS John D. C. Little Best Paper Award goes to Kathleen Li

awards

Jun 23, 2025

ISMS Fellows 2025

ISMS Fellows, class of 2025, consists of Jean-Pierre Dubé and P. K. Kannan

awards

Jun 23, 2025

J Mar Analytics

Journal of Marketing Analytics, 13(2)

toc

Jun 22, 2025

Pub Opinion Quart

Public Opinion Quarterly, 89(1)

toc

Jun 22, 2025

Don Morrison Award

Raluca Ursu has won the 2025 ISMS: Donald G. Morrison Long-Term Impact Award

awards

Jun 22, 2025