Archive
Category: Marketing Research
Gary Lilien Prize
Saiquan Hu, Juanjuan Zhang and Yuting Zhu have won the 2024 Gary L. Lilien ISMS Practice Prize Award
awardsISMS Fellows
Marnik G. Dekimpe and Ganesh Iyer are the latest INFORMS Society for Marketing Science Fellows
awardsBass Dissertation Paper Award
Kathleen T. Li, with Christophe Van den Bulte, has won the 2023 ISMS Frank M. Bass Dissertation Paper Award
awardsJohn Little Award
Brett R. Gordon, Robert Moakler and Florian Zettelmeyer have won the 2023 John D.C. Little Best Paper Award
awardsMorrison Award
Jūra Liaukonytė, Thales Teixeira and Kenneth C. Wilbur have won the ISMS 2024 Don Morrison Long Term Impact Award
awards