MRSIG Lehmann Award
Minkyung Kim and Andreas Lanz have won the AMA Marketing Research SIG's 2021 Don Lehmann Award for Best Dissertation-Based Articles
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Category: Marketing Research
MRSIG Srinivasan Award
Xiao Liu has won the AMA Marketing Research SIG's 2021 V. “Seenu” Srinivasan Young Scholar Award in Quantitative Marketing
awardsISMS Buck Weaver Award
Gerard J. Tellis has won 2021 ISMS Buck Weaver Award For Lifetime Contribution to the Advancement of Theory and Practice in Marketing Science
awardsCEBEX Summer School on Behavioral Sciences 2021
Online and face-to-face courses in behavioral economics, policy and R, Aug 2021
eventsEMAC IJRM Steenkamp Award 2021
Werner Reinartz, Michael Haenlein and Jörg Henseler have won the 2021 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact for their paper on covariance- vs. variance-based SEM
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