Interpreting Power and Procedural Justice


Bodycam Videography, Zoom Lecture and Panel sponsored by the Academy of Marketing Visual Methods SIG, 12 Jan 2022


Author: Arch Woodside

January 12 free lecture and panel on Interpreting Power and Procedural Justice: Bodycam Videography

Day, time, place:  12 January 2022, Wednesday, 11:00-13:00, via Zoom

Free lecture and open panel discussion by the Academy of Marketing (UK) Visual Methods SIG

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Event Information

Full title:  Interpreting authoritative power and procedural justice in real-life videos of police and POI (persons of interest) interactions

About this event:  The Academy of Marketing (AOM) Visual Methods Research SIG is hosting Professor Arch Woodside for a webinar talking about the role of video in addressing police brutality. This will be followed by a panel discussion including Woodside and a number of esteemed academics discussing the issue from a multidisciplinary perspective.

Details below:

Extended title: Interpreting authoritative power and procedural justice in real-life videos of police and POI (persons of interest) interactions: Theory, empirical findings, and LARPS (live-action role-playing)

Synopsis: Yes, the title is long and the coverage is ambitious. This study seeks to transform theory, empirical knowledge, quality of decisions, behavior, and outcomes in face-to-face encounters that include police officers and POIs.

WARNING: The presentation includes video presentations of interactions that occurred in real-life contexts including positive as well as highly negative talk, behaviors, and outcome.

WARNING: Disturbing content of police brutality including hurting and killing: A few of the videos that participants watch in this presentation include negative behaviors such as forcible arrests, maiming and killing of POIs.

Kotler and Levy’s (1969) “broadening the concept of marketing”, authoritative power and procedural justice, and the LARP literature streams inform this study. The presenter advocates the use of LARPs by police officers and POIs in weekly training sessions as a useful tool in reducing the number of killings of POIs in nations having relatively high POI killings per 100K residents.

Presenter: Arch G. Woodside, Professor of Marketing (Retired) Boston College,

Panel Discussion with Dr Fatema Kawaf, Professor Arch Woodside, Professor Caren Meyers Morrison and Professor Gerard Ritsema van Eck (more member TBC)