Archive
Category: Marketing Research
Using Questionnaire Screeners
How to Use Screeners to improve Data Quality from Online Services, Zoom presentation with hosts Aaron Arndt, John Ford and Barry Babin, 23 Feb 2022
eventsMitigation in Marketing
Special issue of the Journal of Marketing Research; Deadline now 31 Jan 2022
revisitsSTATS CAMP
Six courses including topics like mediation, moderation, SEM, R, and missing data imputation, Washington, DC, 25-27 Feb 2022
eventsNew Co-Editors at QME
The editing team at Quantitative Marketing and Economics now consists of Bart Bronnenberg, Günter Hitsch, Carl Mela, Thomas Otter and Hema Yoganarasimhan
journalsInterpreting Power and Procedural Justice
Bodycam Videography, Zoom Lecture and Panel sponsored by the Academy of Marketing Visual Methods SIG, 12 Jan 2022
eventsResearch Design, Methods and Analysis
Short online courses on stat and R, designing and analyzing surveys and using spreadsheets, Jan, Mar, Apr 2022
revisitsLearn PROCESS
Courses in Mediation, Moderation, and Conditional Process Analysis from Andrew Hayes, Jan-Feb 2022
revisits