QME for PhD Students
Leveraging Loyalty Programs Using Competitor Based Targeting, Quantitative Marketing and Economics Seminar with emphasis on the research process, 24 Mar 2022
Author: Minu Kumar
Date: Thursday, March 24, 2022
Time: 9:00 a.m. PT / 11:00 a.m. CT / 12:00 p.m. ET
Speakers: Wayne Taylor and Brett Hollenbeck
Paper: Leveraging loyalty programs using competitor based targeting
Questions? Contact Samreen Imami.
About this event
In the QME-for-PhD-Students seminars, authors of papers accepted at QME will present their work with an emphasis on the research process. The goal is to develop a better understanding and thorough appreciation of the “under the hood” of writing a paper.