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ICTIM2009

Second International Conference on
Technology and Innovation in Marketing

February 20-21, 2009
IMT Ghaziabad, India

Call for Papers

Sponsored by:

International Journal of Technology and Globalization

INTRODUCTION

The marketing tool kit is experiencing tremendous innovation. The boom in direct and database marketing, the dawning of electronic commerce, new ways to automate sales force management, and the sudden blossoming of the World Wide Web all suggest that the discipline is under pressure to reshape (John Deighton).

Business discontinuities like deregulation, globalization, technological convergence, and the rapid evolution of the Internet have blurred the roles that companies play with their customers and redefined the way value is created and delivered. C.K. Prahalad in his landmark article “Co opting customer competence” demonstrated the need to regard the customer as co producers and competitors in value creation and extraction. Technology is affecting marketing by enhancing speed, customization, and individuation. The internet has enabled customer interactivity, low cost product and service delivery and experiential customer marketing. Future technological advances like the web 2.0 , consumer electronic devices like the handheld PCs, cell phones, and media platforms have the potential to disrupt the current value-chains and enable new ways of creating and delivering value. Some of the challenges facing marketers today and which need to be tackled are: How do we innovate better and faster in products and services? How do we ride the waves of disruptive technologies? How do we manage the diffusion of innovations once we have created them? How do we "cross the chasm" from early adopters to early majority? How do we leverage the internet and other digital platforms? How do we link marketing performance with enterprise performance?

CALL FOR PAPERS

International Conference on Technology and Innovation in Marketing invites conceptual and empirical papers, case studies and conference papers from academicians, practitioners, scholars and students related to the conference theme. Competitive and working papers, research articles and case studies on marketing and management topics broadly and conceptually related to the conference theme are invited. Conference submissions are invited on the following sub themes and Tracks:

TECHNOLOGY IN MARKETING

E-marketing

• Digital marketing
• Convergence marketing
• Digital branding
• E tailing
• E-service management
• Advertising on the net
• Digital media
• E-Pricing

Leveraging Technology for Customer Profitability

• Retention marketing
• Customer relationship management
• Customer Analytics
• Customer management strategies
• Marketing ROI
• Measuring marketing productivity
• Customer Information systems

Technology enabled marketing

• Database Marketing
• One to One Marketing
• Dialogue Marketing
• Permission Marketing
• Experiential Marketing
• Interactive Marketing

Marketing Technologies

• Self Service Technologies for service delivery
• Point of Sale Technologies
• Interactive Marketing technologies
• Service Interface Technologies
• Sales Force Automation
• Mass Customization
• Buzz marketing
• Mobile marketing
• Customers as co producers

INNOVATION IN MARKETING

Innovation diffusion and adoption

• New product adoption models
• Innovation adoption in Networked markets
• Technology adoption life cycle

Bringing Innovations to market

• Innovation eco systems
• Innovation value Chain
• Marketing of Discontinuous innovation
• Marketing of High Technology Products
• Commercialization of innovations

New Product Development and Management

• Market research for new products
• New Idea generation
• New product development
• Product Innovation process
• Process Innovation
• Service Innovation
• Platform Innovation
• Innovation sourcing
• Organizing for Innovation
• Managing risk in new product development
• New Product Development strategies
• Value innovation
• Incremental Innovation
• Disruptive Innovation
• Open Innovation
• Radical/Discontinuous Innovations

PAPERS ARE INVITED FROM

• Faculty Members/Academicians
• Research Scholars
• Practitioners
• Executives and Consultants
• Post Graduate students of Management, Science and Technology
• Doctoral students at all stages of their research.

*Candidates can submit either competitive or working papers. Practitioners can submit case studies and proposals for experience sharing

GUIDELINES FOR PAPERS

All papers will be evaluated through a double blind review process constituted by drawing experts from Institutions/ Universities/ Organizations of repute in and outside India.

Competitive Papers:

• Only original work of author/’s which is not under review in any conference or Journal at the time of submission would be considered for review. The work should conform to the copyright norms.
• The author/’s must certify that the manuscript has neither been published anywhere nor is it at present being considered anywhere for publication.
• Detailed abstracts consisting of Purpose of Research, Methodology, Key findings and results and key references in 12 point font size, Times New Roman font on MS Word/PDF with single line spacing should be sent to the Conference Chair along with the name and address of the author(s), and also submitted online at www.imt.edu/ICTIM2009 along with the Contact No’s. & active E-mail IDs latest by October 30th, 2008. The maximum word limit for the abstract (excluding Title Page and references) is 2000 words.. All authors of submitted papers whose abstracts are accepted would be intimated by e-mail latest by 10h November, 2008.
• A soft copy of the selected full length paper not exceeding 5000 words (Maximum 12 pages) in 12 point font size, Times New Roman, MS-Word/PDF with 1.5 line spacing should be submitted by December 10th, 2008.
• Guidelines for paper submission and presentation are available at www.imt.edu/ictim2009.
• All relevant paper contents, including illustrations, should be included in a single document for submission.
• Tables, illustrations, charts, figures etc. should be serially numbered and duly acknowledged. Sources of the data need to be given below each table. The first page of the manuscript should have the title of the paper, name of the author(s), organization affiliation, complete mailing address, phone number, fax number (if any) and e-mail address of all the authors. The author(s) name, affiliation or any other author identifying information (including acknowledgements) should not appear either in text of the document, properties of the file or in the file name.
• All accepted papers would be published in Conference Proceedings. Author(s) of accepted papers may submit a (revised) version of their full paper (3500 words) for publication in the full-text proceedings of the conference
• The best paper presented in each Track would be awarded.

Working papers

Working papers and case studies should be a maximum of 4 pages (2500 words), including an abstract (500 words approx.), keywords, references, exhibits, and appendices. All papers should be submitted online at www.imt.edu/ictim2009 and e mailed to ictim2009@imt.edu. The papers should be in Word/PDF format with 1.5 line spacing and 12 point Times New Roman font.

• The paper title and all author and co-author details should be entered as part of the online submission process and e mailed separately by the Contributing Author. The organizing committee will only contact the Contributing Author.
• During the submission process, the Contributing Author will indicate the relevant Title/Sub Title and paper type (competitive paper, working paper, case study).
• To facilitate blind review of submissions, the author name(s) or any author-identifying information (including acknowledgements) should not be included either in text of the document, properties of the file or in the file name.
• An abstract of the working paper/case study would be published in a brochure.

Special Session Proposals

The aim of the special session format in the conference is to provide marketing academics and researchers with a forum to disseminate and share their ideas, perspectives and theories relating to a specific area of marketing. The special session also offers a networking facility for researchers to make contact with other interested parties who share a similar research direction. Proposals for special sessions are invited from interested individuals or groups. The proposal should indicate the topic in question and its relevance to the conference theme, and should specify the ideas and issues that will be covered in the special session. The decision to operate a special session in a given track at the conference will depend on the number and quality of proposals received. The proposal should not exceed 2 single-spaced pages in 12 point Times New Roman font. Applications for special session slots should be made to the conference chair. The cover page should include the title of the special session, the proposers’ names and affiliations, and full contact details of the lead proposer.

Paper Submissions:

• Soft copy of selected full length Competitive papers should be submitted latest by 10th December, 2008 to the conference chair and a soft copy should also be e mailed to ictim2009@imt.edu. One soft copy of the paper in the above mentioned format should be submitted online at www.imt.edu/ictim2009.
• All working papers should be submitted online at www.imt.edu/ictim2009 no later than 15th January, 2009. Submissions by hardcopy or fax would not be considered.
• All special session proposals should be received no later than 15 January 2009 at www.imt.edu/ictim2009.

PRESENTATION SCHEDULE

• The conference shall be organized in sessions.
• Each session shall be chaired by an expert from an educational institute/industry.
• Presentation by authors: 10 minutes.
• Discussion replies to questions by authors: 10 minutes.
• LCD Projector/OHP/LAPTOPS will be provided for presentation.

Academic Advisors to the Conference:

(in alphabetical order)

Amit Agnihotri
CEO-Exchange4media.com, India

Aron Ocass
University of Newcastle, Australia

Dimitris Assimakopoulos
Grenoble Ecole de Management
France

Calestous Juma
Harvard Business School,
USA

Elena Cahill
New Haven, CT, USA

Michael R. Czinkota
Georgetown University
Washington, D.C., USA

Olivier Badot
ESCP-EAP
University of Ottawa, Canada

Paulo Barcellos
Universidade de Caxias do Sul(UCS), Brazil

Eric Dorion
Universidade de Caxias do Sul(UCS),
Brazil

Jayanta Chatterjee
IIT-K, India

Jürgen Polke
Fachhochschule Vorarlberg, University of Applied
Sciences, Austria

Ping Lan,
University of Alaska, Fairbanks,
USA

R Kumra
IIM-Indore, India

S R Singhvi,
IMI-Delhi, India

Y. Bellani
SBU Head, Kohinoor Foods
India

CONFERENCE REGISTRATION:

Participants can register by filling the online registration form at www.imt/ictim2008. At least one author for accepted papers must register for the conference for paper presentation and inclusion and publication in the book on conference proceedings. A single author presenting multiple entries is required to register independently for each paper accepted. For papers submitted for presentation in absentia, a processing fees of Rs 3000/ US $100 would be charged. Registration fee will include inaugural dinner, lunch and tea for the conference days, and a copy of the conference proceedings and Brochure of Abstracts. No TA/DA would be admissible for the author/participant for presenting the paper in the conference.

The registration fee for the conference is as follows.

I Non SAARC countries
Category Registration
Fees(After 30.11.2008)
Registration Fees
(Before 30.11.2008)
Students and Research Scholars US $ 100/- US $ 75/-
Faculty and Academicians US $ 200/- US $ 150/-
Corporate US $ 300/- US $ 250/-

II SAARC Countries
Category Registration Fees(After
30.11.2008)
Registration Fees (Before
30.11.2008)
Students and Research Scholars US $ 75/- US $ 50/-
Faculty and Academicians US $ 150/- US $ 100/-
Corporate US $ 250/- US $ 200/-

III INDIA
Category Registration Fees(After
30.11.2008)
Registration Fees (Before
30.11.2008)
Students and Research Scholars Rs 3000/- Rs 2500/-
Faculty and Academicians Rs 4000/- Rs 3500/-
Corporate Rs 6000/- Rs 5000/-

*Exchange rate for Rupee-Dollar prevailing on date of payment would be applicable

Submission Deadlines:

Competitive paper

Abstract Submission 30th October, 2008
Abstract Acceptance 10th November, 2008
Full length paper submission 10th December, 2008
*Working Paper submission 15th January, 2009
*Special session proposals 15th January, 2009

Payment Modes:

ONLINE PAYMENT:

1. Remittance in Foreign Currency Wire Transfer
   Bankers: Oriental Bank of Commerce
   Account No. 09202010010580

   Through Oriental Bank of Commerce
   Rajapur , Shastri Nagar, Ghaziabad
   Account: 574-0-734179-41
   Swift Code ORBCINBBGND

   Through ABN Amro Bank, New York
   ABA No.958
   Swift Code No. ABNAUS33
   All Wire transfers shall be made in favor of Institute of Management Technology, Ghaziabad, India. The registration as noted above is net of all bank charges. The name of both the “Remitter” and the person on whose behalf the remittance has been made must be furnished to the bank from where remittance is being made.

    

2. Remittance in Foreign Currency via VISA card
   Forms for online payment are available at www.imt.edu/ictim2009

    

3. Other modes of payments

   Registration fees can be sent by Demand Draft in favor of “Institute of Management Technology, Ghaziabad”, payable at Ghaziabad.

PUBLICATIONS OF PROCEEDINGS

All accepted papers shall be published in a book on proceedings of the conference. The book will be released at the inauguration of the conference. A copy of the book will be provided at no extra cost to all the registered participants. The papers received before the due dates would be published subject to editorial standards and word limits (Maximum 3500 words or eight pages).

Special Issues

The conference will also be the platform for 2 special issues for the:

International Journal of Technology and Globalization
International Journal of Technology Marketing

THE ORGANIZERS

ERIC SPROTT SPROTT SCHOOL OF BUSINESS, CARLETON UNIVERSITY, CANADA

Carleton University is Canada’s capital university, Carleton is just minutes from the heart of the nation’s government and enjoys easy access to the many organizations, associations and businesses which thrive in Ottawa. Many of Ontario’s leading high tech companies surround its campus where cutting-edge research joins with highly innovative teaching to solve real-life problems. Members of a dynamic, research-intensive university, Carleton’s faculty and staff provide a superior learning experience to students who hail from every province and from over 100 countries around the world. Carleton offers 65 programs of study in areas as diverse as public affairs, journalism, film studies, engineering, high technology and international studies. More than 2,000 brilliant professors and staff members constitute a diverse and dedicated team serving 23,000 students. Carleton’s creative, interdisciplinary and international approach to research has led to many significant discoveries and creative works in science and technology, business, governance, public policy and the arts.

University of Newcastle, Australia

The University of Newcastle is committed to the highest possible standards in teaching, learning and research. Our high academic standards, superb recreational facilities, natural surroundings, awardwinning buildings and excellent access to the latest technology. The University of Newcastle is recognised nationally and internationally for excellence in key areas, including engineering and research performance. The University of Newcastle is a dynamic, research intensive University ranked in Australia’s top 10. The University has an international reputation for expertise in innovative approaches to teaching and learning. It has significant research and teaching partnerships with universities throughout Asia and the Pacific as well as Europe, North America and Africa.

Institute of Management Technology, Ghaziabad, India

Institute of Management Technology, Ghaziabad, a premier management institute is consistently ranked as one of the top ten business schools in India. The Institute is known for academic excellence, research contributions, executive development programs and its industry interface worldwide. The institute boasts of a strong team of highly qualified faculty, quality students and dedicated staff. In the fast emerging boundary less economic environment, IMT Ghaziabad has endeavored to bring a global perspective to all its programmes and activities. Innovative methodologies are employed for course delivery and the curriculum lays a special emphasis on practical orientation. The institute has encouraged an increasing overseas exposure for its students. Student and faculty exchange programs with leading business schools across the world help the students to assimilate international management practices and imbibe a sensitivity to cross-cultural issues in managing the business, trade and industry. The institute believes in preparing global leaders who can contribute to the national and global economy while serving society. Being a premier management institute, a research orientation is at the heart of all intellectual activities.

CONFERENCE CHAIRS.

Dr. Vinod Kumar,
Professor, Technology & Operations
Management
Head, Manufacturing Systems Center
ERIC SPROTT SCHOOL OF BUSINESS,
CARLETON UNIVERSITY,
CANADA

Professor Aron O’Cass
Chair of Marketing
Assistant Dean Research
Head of Marketing Discipline Group
School of Business & Management
Newcastle Graduate School of Business
Australia

Dr. Uma Kumar,
Professor of Management Science &
Technology Management
Director, Research Centre for Technology
Management
ERIC SPROTT SCHOOL OF BUSINESS,
CARLETON UNIVERSITY,
CANADA

GENERAL CO CHAIR AND PROGRAM CHAIR
Professor Rajat Gera
Associate Professor
Marketing Area,
Institute of Management Technology,
Ghaziabad, India

TRAVEL AND ACCOMMODATION:

Ghaziabad

Ghaziabad is a Tier II city and is a part of national capital region of Delhi, the capital of India. It is located at 28º 40′ north latitude and 77º 25′ east longitude. Its at a distance of 45 KMs from Indira Gandhi International Airport and 30 KMs from New Delhi railway station. It is well served via road and rail links. Delhi is well connected through rail and air to all concerned of India and the world. The institution can arrange for airport/railway station pickup, on request. Prepaid taxis are available from the New Delhi airport/railway station to Ghaziabad.

Accommodation

IMT extends assistance to arrange accommodation in guest house/hotel in Delhi and Ghaziabad at the expense of participants. Limited accommodation for authors on twin sharing basis is available at rate of INR 1200 per person per night (inclusive of dinner and break fast) at MDRC Centre, IMT campus on first come first serve basis. Intimation for reservation of the room should be sent along with the registration fee. The reservations at the MDRC centre located on the campus shall be confirmed only on receipt of full payment by demand draft/banker’s cheque in favour of “Institute of Management Technology, Ghaziabad” payable at Ghaziabad.

CONTACT

Prof Rajat Gera
Associate Professor-Marketing Area
Conference Chair
Institute of Management technology
Raj Nagar, Ghaziabad.
Uttarpradesh – 201001. India
Email : ictim2009@imt.edu
Phone : +91-120-3002286(D),3002200.
Fax: +91-120-2965020, +91-120-2827895, +91-120-3002300
Web site: www.imt.edu/ictim2009

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