INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: Dialog

Posted by: Chahna Gonsalves

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Survey: Generative AI in Marketing Education

The Academy of Marketing (AM) Marketing Education Special Interest Group (SIG) is preparing a White Paper on how generative AI is shaping marketing teaching and learning. We are inviting colleagues to share their perspectives through a short survey.

By taking part, you will receive:

• An advance summary of how peers across the sector are engaging with AI.
• A resource you can reference in module reviews or PDR discussions.
• Entry into a draw for three £50 Amazon vouchers.

The survey is concise, reflective, and straightforward to complete. Your contribution will help ensure the White Paper reflects the realities of marketing education today.

Access the survey here: https://forms.office.com/e/FL1J8Dw1vx

Participation deadline: Monday 29 September, 2025.

Thank you in advance for contributing your perspective. We look forward to sharing the findings with you.