JOURNAL OF MARKETING MANAGEMENT SPECIAL ISSUE CALL FOR PAPERS

“Strategic Drivers, Anticipated & Unanticipated Outcomes of Customer Engagement”

Guest Editors: Linda D. Hollebeek, University of Auckland, New Zealand; Jodie Conduit, University of Adelaide, Australia; Roderick J. Brodie, University of Auckland, New Zealand.

The closing date for submissions has been extended to June 20, 2015 (for publication in 2016)

URL: http://explore.tandfonline.com/cfp/bes/rjmm-strategic-drivers