Pricing
Introduction
Special issue of the Journal of Product and Brand Management, Edited by Hooman Estelami and Sarah Maxwell; Deadline 1 Feb 2011
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Call for Papers: Journal of Product and Brand Management
CALL FOR PAPERS:
JOURNAL OF PRODUCT AND BRAND MANAGEMENT SPECIAL ISSUE ON PRICING (Submission Deadline: February 1, 2011)
The Journal of Product and Brand Management is soliciting manuscripts for a special issue on pricing. Manuscripts which focus on pricing issues from behavioral, managerial, and quantitative perspectives are of relevance to the Special Issue. While the following is a list of potential topics of interest, other related areas of research in pricing are also covered:
- Auction pricing
- Biased price perceptions
- Bundle pricing
- Cross cultural price perceptions
- Demographics and price responses Elasticity estimation
- Fairness in pricing
- Information processing of price International pricing
- Negotiated pricing
- Odd/even pricing
- Price interaction & Marketing mix Pricing strategy
- Product mix pricing
- Promotional pricing
- Public policy and price controls Quality inferences in prices Quantity surcharges
- Reference prices
- Internet pricing
- Yield pricing
The deadline for submissions is February 1, 2011. Manuscript submission can be done electronically in Microsoft Word format and directed to Prof. Hooman Estelami (estelami@fordham.edu) or Prof. Sarah Maxwell (smaxwell@fordham.edu).