Dear Colleagues:

Please find a note on designing, measuring, and analyzing patient satisfaction surveys. This note can be used for courses in (1) services marketing, (2) healthcare marketing, (3) marketing research, and (4) customer-relationship-management. It also has excerpts of the survey used for collecting the data in the analysis.

Patient Satisfaction Research

Available at SSRN: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2756196

Additional teaching notes for undergraduate and graduate courses. FREE DOWNLOADS at:

Sample design

Available at SSRN: http://ssrn.com/abstract=2638086

Qualitative research

Available at SSRN: http://ssrn.com/abstract=2682846

Experimental design

Available at SSRN: http://ssrn.com/abstract=2711888

Regards,

Vikas

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