Customer Engagement

Introduction

Strategic Drivers, Anticipated & Unanticipated Outcomes of Customer Engagement, Special issue J Mar Man; Deadline 20 Jun 2015

JOURNAL OF MARKETING MANAGEMENT SPECIAL ISSUE CALL FOR PAPERS

“Strategic Drivers, Anticipated & Unanticipated Outcomes of Customer Engagement”

Guest Editors: Linda D. Hollebeek, University of Auckland, New Zealand; Jodie Conduit, University of Adelaide, Australia; Roderick J. Brodie, University of Auckland, New Zealand.

The closing date for submissions has been extended to June 20, 2015 (for publication in 2016)

URL: http://explore.tandfonline.com/cfp/bes/rjmm-strategic-drivers

 

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