Brands and Branding: Perspectives, Management and Implications

The deadline for the abstract is June 30, 2017 and for the completed chapter September 30, 2017. Please send the abstract and the chapter to novabrandandbranding@gmail.com. Inclusion in Nova’s edited collections is without charge to authors. The only exceptions are color figures if required and an English editing fee if it is determined to be necessary. Other manuscript enhancement options are available at the author’s discretion.

Chapter topics suggested could be on:

1. social branding
2. sensory branding touch points
3. identity branding
4. culture and brands
5. sports and brands or branding in sports
6. psychology of brands and brand management
7. ethical considerations in branding
8. managing brand life cycles
9. sustainability and branding
10. managing brand narratives
11. brand conceptualization
12. brand communication and artificial intelligence
13. personalization, luxury branding or other special considerations in branding
14. future of branding and brand management

Aparna Sundar

https://business.uoregon.edu/faculty/aparna-sundar