Marketing Principles

Introduction

Raj Arora seeks feedback on teaching a large section of Undergraduate Marketing Principles Class

We are moving towards teaching a large section (100 or more) of undergardaute Marketing Principles class. Since this will be the only marketinng class that over 90 % of our Business majors will take, we do not want to reduce marketing to mere definitions. I would appreciate any feedback on your experience in taching a large section including outcome in learning, class evaluation, syllabus, class exercises, nature and quality of class discussion, merit of a large section, class dynamics, etc. Thanks so much. Raj Arora University of Missouri-Kansas City arora@umkc.edu

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