Marketing Planning

Introduction

John Dawes is looking for ideas for teaching marketing planning

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Dialog

Author: John Dawes

John Dawes, of UniSA Business / Ehrenberg-Bass is looking for curriculum ideas for teaching marketing planning. In particular how to select businesses / industries for students to gather information on to construct a plan, or writing case studies as the basis for a marketing plan (in particular, how to build in enough detail for realism).

Please email curriculum or ideas to John.Dawes@unisa.edu.au, I will be extremely grateful.

Kind regards,

John Dawes

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