Introduction
Data-driven Marketing: Pricing, Bundling, and Customer Targeting, a short MIT course, Cambridge, MA, 8-9 Jun 2009; Deadline Apr 24
MIT Short Course – Cambridge, MA – June 8-9, 2009 – Two intensive days learning about how a firm can create innovative promotions that will achieve strategic objectives utilizing historical data sets. Scholarships Available – Apply by April 24.
The following two-day course, taught by Professor Munther Dahleh and Sridevi Sarma, will be offered this summer at MIT. Your help in forwarding this announcement to interested persons or groups is appreciated.
Data-driven Marketing: Pricing, Bundling, and Customer Targeting
Date: June 8-9, 2009 | Tuition: $1,500. We recommend applying by April 27th to reserve your place.
Participants will spend 2 intensive days learning about how a firm can create innovative promotions that will achieve strategic objectives utilizing historical data sets. A firm’s objectives range from maximizing profit or revenue to maximizing market share in the presence of competition. Currently, firms attempt to solve this problem by employing disparate techniques from data mining and predictive modeling. However, a usable consistent methodology for promotion design is still lacking. This course will present a comprehensive approach for optimal promotion design, which integrates state-of-the- art data analytics, marketing science, and optimization.
Three half-tuition scholarships are available. Please contact MIT Professional Education – Short Programs at shortprograms@mit.edu with any questions and to apply for the scholarships. Scholarships requests should be preceded by a course application and include qualifications and reasons for requesting the scholarship. Please submit your scholarship request by April 24, 2009.
Please forward this message to others who may be interested in this course.
