Greetings,

Since you may be familiar with Paul Farris et. al.’s Marketing Metrics book or Management-By-the-Numbers website you know the importance of helping students learn and use metrics. An increasing number of professors new to this field are preparing to teach this material. We need your help in making teaching materials available to the profession.

We are donating our time to develop a crowd sourced instructor’s resource center with teaching materials for marketing metrics courses. Paul Farris, David Reibstein and their co-authors fully support this collaboration. The materials will be available at an AMA password protected site and will only be accessible by instructors. What will help other professors? If you are teaching an entire course in metrics or have it as part of another course such as marketing, brand or product strategy, analytics, or sales, retail or web management would you please send us your:

• Syllabus
• Titles of (if not listed in the syllabus):
• Cases requiring numeric marketing financial analysis.
• Readings, academic and trade, covering metrics.
• Other books you require or recommend to students or ones you use for background to work in this area.
• Marketing financial data sets students use to conduct ratio analysis.
• Modules you developed similar to the ones at Management-By-The-Numbers website or word/work problems using marketing metrics formulas.
• Test questions

Snow-balling – Finally, do you know other people we should contact to help with this project? If yes, please give us a name and/or contact email address for them.

Please send us your files via email or you may send us a USB with requested information and we will mail it back to you. As a thank you for your help, you will receive a copy of Marketing Metrics. Thank you for your help and we will update you on our progress.

Kind regards,
Peter Kaufman
Frederick Langrehr

Peter Kaufman, Ph.D.
Associate Professor
Dept. of Marketing
College of Business
Illinois State University
229 College of Business Bldg.
Normal, IL 61790-5590
Tel: 309.438.8995
Fax: 309.438.3508
pkaufma@ilstu.edu

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