INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Events

Posted by: Yui Isahikawa

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The Advertising Research Foundation (ARF) is pleased to announce the 2025 Marketing Effectiveness Accelerator, taking place on November 12, 2025, in New York City and online.

The Marketing Effectiveness Accelerator is the only event dedicated entirely to attribution and the science of marketing performance measurement. It brings together modelers, researchers, data scientists, and strategic marketers to spark innovation, establish best practices, and advance the discipline of marketing effectiveness.

This year’s program features evidence-based insights and case studies on improving creative and media effectiveness. KitchenAid shows how advanced analytics—MMM, sentiment testing, and message analysis—can identify performance plateaus and guide data-driven adjustments. Alaska Airlines demonstrates how they used modern MMMs to measure their business results. People Inc. explains how supply-side modeling can strengthen client relationships.

Academic members are invited to attend at a discounted rate using code MEA2025Academic (in person attendance) and MEA2025VAcademic (virtual attendance) at registration.  $799 in person $449 virtual

Full program details, speaker lineup, and registration information are available at

thearf.org/arf-events/marketing-effectiveness-accelerator-mea-2025

We look forward to welcoming you to this essential gathering for everyone committed to advancing the science of marketing performance.

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The Advertising Research Foundation (ARF)