Corporate Branding
Introduction
Vikas Mittal and Kyuhong Han have an open access case on the Deepwater Horizon incident
Dear Colleagues,
A short case study entitled “Deepwater Horizon: Lessons in Corporate Branding” is now available for free download. See below for description:
Case study: Deepwater Horizon: Lessons in Corporate Branding
Download free: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3004910
Additional cases/teaching notes on SSRN to download free:
- BUY AMERICAN BRANDING: http://dx.doi.org/10.2139/ssrn.2952636
- SAMPLE DESIGN: http://ssrn.com/abstract=2638086
- QUALITATIVE RESEARCH: http://ssrn.com/abstract=2682846
- CUSTOMER SATISFACTION: http://ssrn.com/abstract=2345469
- EXPERIMENTAL DESIGN: http://ssrn.com/abstract=2711888
- CUSTOMER SURVEYS: http://ssrn.com/abstract=2909989
Regards,
Vikas